Why the disclosure has to be there
The FTC's Endorsement Guides require anyone with a material connection to a brand — an affiliate commission counts — to disclose it clearly and conspicuously whenever they recommend a product. It applies to everyone, regardless of audience size, and it applies per content piece: every page, post, video, or email with an affiliate link needs its own disclosure.
"Clear and conspicuous" is the part people miss. A disclosure only counts if a typical reader sees it before they can act on your recommendation. Buried at the end of a 3,000-word review, hidden in a footer, or tucked behind a "more info" tooltip — none of those pass. Put it above the first affiliate link. For the full rules, examples, and platform-native tools, see the complete affiliate link disclosure guide.