For Merchants
Run your own affiliate program.
Most of AffBuddy is written for affiliates. This is the other side of the table — for brands that want partners promoting their product on a pay-for-results basis. Everything you need to launch a program, recruit the right affiliates, set commissions you can afford, run it without it running you, and keep fraud out.
Start
Start a Program
The three models, what it costs, and the commission, cookie-window, and tracking decisions that decide whether affiliates promote you.
Recruit
Recruit Affiliates
Where affiliates come from, why your own customers convert best, outreach that gets replies, and how to activate sign-ups who never sell.
Commissions
Commission Rates
Set a rate from your margin and LTV — competitive enough to attract affiliates, affordable enough to profit. Percentage vs CPA, recurring, and tiers.
Manage
Program Management
Vetting, communication cadence, payouts, compliance monitoring, performance reviews, and when to hire an affiliate manager or agency.
Protect
Fraud Prevention
Cookie stuffing, brand bidding, coupon abuse, fake leads — the schemes, the detection signals, and the terms and monitoring that stop them.
Software
Management Software
Rewardful, FirstPromoter, Tapfiliate, Refersion, Impact, PartnerStack and more — the platforms that run a program, matched by business model.
The other side
Want to understand how affiliates think?
The best program owners know what affiliates actually look for, because they understand the affiliate's job. The rest of AffBuddy is the affiliate's playbook — worth reading from the other side of the table.