How affiliate commission works
For a percentage program, your commission is simply the sale price times the rate. The more useful question is commission per sale — because that, multiplied by how many sales you can drive, is your income. A modest rate on a high-value product often beats a big rate on a cheap one.
commission per sale = sale price × commission rate
sales to hit goal = monthly goal ÷ commission per sale
Worked example
A $120 product at a 30% commission rate pays $120 × 0.30 = $36 per sale. If your goal is $3,000 a month, you need $3,000 ÷ $36 ≈ 84 sales — about 3 a day. Now you have a concrete target: at a 3% conversion rate, that's roughly 2,800 clicks a month.
Rate vs. order value
The headline rate is the wrong thing to chase. Average order value does more work: a 5% rate on a $2,000 product pays $100, while a 40% rate on a $50 product pays $20. This is why high-ticket and recurring SaaS offers attract serious affiliates despite lower advertised rates. For flat CPA offers there's no rate at all — you earn a fixed amount per conversion.